Shape Shift 

Shape Shift is not a meal plan or more to add to your to-do list.

It’s here to rewire you at an identity level so that you crave what truly serves you.

This is a system designed to reprogram what you think you’re capable of on the levels that actually matter. 

A 3 month program that will then become a lifetime.

You know what to do but aren’t doing it.

This is for you if you’re a woman on the other side of 40 who’s active - you get in those 10,000 steps (most days) and have a great life but this food and body thing has been unresolved and draining your verve. 

When you make progress, which is often - you always end up gaining the weight right back and can't figure out why you keep self-sabotaging when you really, truly want this for yourself.

There’s a 3pm battle raging in your head in which you want the muffin and you also don’t and it’s exhausting. 

You’re done with counting calories and restricting food, but at the same time you want to wake up confident that you can wear everything in your closet. 

Here’s what you can expect when you join Shape Shift

More often than not, you'll go from... 

• White-knuckling your way through your evenings as the cheese and crackers call your name…to being immensely satisfied with a ginger tea and your book.
• Secretly seething at your partner while they scarf down popcorn and telling yourself you can’t have it.…to enjoying a few bites guilt-free and easily stopping at that.
• Thinking this is my last chance to have this dessert! Overindulging then dealing with the remorse hangover that lingers into the next day…to being a take-it-or-leave-it person when it comes to sweets.
• Staring into your closet lamenting about what to wear to enjoying getting dressed and feeling comfortable in your clothes.
• Blowing off your workout to having a personal system that ensures you show up for yourself no matter what.

Are you ready to...

• Feel in charge rather than experiencing an an-out-of-body eating episode against your own will?
• Eat only when you’re hungry, stop at enough and choose foods that serve you?
• Deeply trust yourself around food and to eat in alignment with how you want to feel?
• Amplify your desire for a healthy body and use that as emotional fuel? 
• Use your mind to solve this problem at the root? 

We start Thursday April 9th 2026

Secure your spot and pricing for future rounds of Shape Shift in 2026 plus exclusive bonuses!

Strategy & mindset

In Shape Shift we’ll be pairing practical strategies to help you become metabolically flexible with mindset work so you can activate your subconscious mind and actually follow through no matter what your food or movement plan you choose. 

The reason we gain weight is from an overdesire for food, meaning we want more food than we need. When we’re metabolically flexible, our hunger levels are normal, we’re better able to know when to stop eating and don’t have cravings for sugar. The other part of overdesire is psychological in which our brain wants more food than we need to release weight; how we’re thinking creates desire and permissiveness to eat, for example, thinking I don’t want to waste food leads to eating more than we need.

In this program we address the reasons why you’ve been overeating, all this overdesire, so that once you release the weight there’s no going back.

Join the new paradigm

Weight loss results in the old diet paradigm aka eat less, move more or the quick fix are grim to say the least…

+ Only 20% of overweight people who’ve released 10% of their initial body weight keep it off more than a year. 

+ Research on weight loss medication (Ozempic/Wegovy/Mounjar) show that about 2 out of 3 people regain at least half of the weight they released within a year of stopping the drug. HOWEVER! Those who pair medication with lifestyle and mindset changes do best long-term. 

Still, that’s A LOT of defeated people. Heartbreaking.

Why?

They missed these 2 key pieces:

1. They focussed on tactics like calorie counting or the scale dropping quickly rather than changing their identity - how they think about themselves and their personal standards.

2. They didn’t address the reasons they were turning to more food than their body needed: an overdesire for food.

In this program, we don’t spin our wheels. 

Yes, you will have everything you need in terms of strategy that optimizes fat loss, but that’s not the focus.

Here, it’s about becoming more of you who are and who you are becoming, consciously. It’s about designing an identity so magnetic that you feel compelled to embody her, acting as she would when it comes to eating and movement.

We transform into your identity using neuroscience, somatic practices and working with the subconscious mind.

We transmute guilt into curiosity, shame into compassion and fear into determination.

Instead of going into screw it mode after eating one cookie and eating four, you’ll feel calm and move on with your day. When the scale pops back up and you doubt you’ll ever reach your desired weight, it doesn’t phase you in the slightest - you double down on your plan!

Reaching your desired weight is about one thing: decisions. Currently you’re making them from your old identity. But what if you could start making them from your NEW identity? What might change over time?

What you’ll learn

Inside the Video Training Series:

Module 1: Cultivate Awareness

First you’ll get clear on what you TRULY want and learn how to infuse that goal with desire so it doesn’t feel like another “should” in your life but fills you with aliveness. 

Then we’re shifting gears completely. We won't be focussed on your goal, we’ll be entirely focussed on WHO you need to become,  so that goal is inevitable. 

We’ll be dropping self judgment to create self-awareness, uncovering the patterns and constructs you’re unconsciously living. Are you an all-or-nothing person? Someone who can’t follow through? Someone who needs a glass of wine or a bag of chips to unwind and relax? We must make these constructs known so we can uncover what those parts of you truly need, validate them and then let them go. Only from there, can we then connect with an irresistible future and construct your new identity.

Module 2: Embody Your New Identity

You’ll learn specific rituals and practices to overcome our brain’s natural tendency to be negative and choose thoughts and rituals that energize your new identity. Together we’ll navigate common obstacles so you can follow through, acting from your future self even on days when you want to say, ah screw it. Instead you’ll learn how to generate and lock in motivation and determination.

Module 3: Take Aligned Action 

Learn how to challenge your capacity so that you become the person you want to be, taking action from your new identity. Think of this as living your life from your new identity more often than your old identity so that it feels normal. Resistance is part of the process of change, so we work WITH it not against it to generate willingness. 

When you usually say, I need a break, it’s too hard or what’s the point?, you will use a framework to move yourself from resistance into willingness. Instead of being driven by doubt you’ll ever get there, you’ll tap into commitment. Instead of fearing you won’t keep the weight off, you’ll double down on seeing your progress rather than the number on the scale. Say goodbye to guilt about overeating the night before and hello to curiosity, compassion and resilience.

Module 4: Transform Into Your New Identity

This is the final release of the old identity to fully step into the new identity. We say thank you, good bye and kill off that old identity. Acknowledgment and celebration are often missing from our attempts at change but significantly strengthen the new identity you’re building and accelerate your progress. This is baked in so you don’t have to think about it.

We cover specific ways to generate momentum, amplify “natural pleasures” so your life is more interesting than food, and how to handle it when you slip back into the old identity after a poor night’s sleep.

This is for you if...

• You’re a person who values personal development and in your heart of hearts, you know you’re capable of being the best version of yourself, in the body that matches how you feel on the inside. And that gap in between seems like a dark, rocky crevasse in which making the trek is arduous, scary and even dangerous. Who even ARE you without struggling with food and trying to lose weight?

• This is a priority for you right now. You’re ready to dedicate time, money and effort into yourself because even though it feels indulgent to do this for yourself, you know you’re worth it; that your future self is cheering you on to go for it. 

• You’re ready to release old patterns - what’s not getting you closer to what you want and who you want to be.

• You’re willing to challenge your old self concept of someone who just struggles with food and their weight. 

• Staying exactly the same one year from now is more painful than making change.

• You’re curious how a supportive community of women going through the same process could help you and have an inkling it’s the thing you’ve needed and didn’t even know it.

Here’s what’s included:

• Weekly LIVE 60 - 90 Min Coaching Calls with Paula

  • Calls are Thursdays 12:00 PM PST / 1:00 PM MT / 2:00 PM CT / 3:00 PM ET
  • Recordings will be sent to you if you can't be there live

• Lifetime access to The Shape Shift Video Training Video Series with ongoing updates.
  
  

• Shape Shift PDF Workbook

  • Practices, tools and concepts to accelerate your learning and identity shift
    
    

• 90 Min Monthly Guided Workshops with Paula

  • to engage in the material by doing somatic embodiment, visualizations and exercises together. Here we make the esoteric, practical.

  • Dates:
    • Tuesday April 21 at 12:00 PM PST / 1:00 PM MT / 2:00 PM CT / 3:00 PM ET 
    • Tuesday May 12 at 12:00 PM PST / 1:00 PM MT / 2:00 PM CT / 3:00 PM ET
    • Tuesday June 16 at 12:00 PM PST / 1:00 PM MT / 2:00 PM CT / 3:00 PM ET

  • This is great for anyone who tends to put off the exercises in the workbook and wants a sacred spot on the calendar to actually get it done.

  • For those of us who find it more fun being guided rather than doing everything solo, you’ll love this.

  • Get inspired, support your nervous system and stay on track.

  • These are recorded so that if you miss it, you can be guided through the workshop at your own convenience, pausing or watching at x1.2 speed to take as much time as you need.
    
    

Program starts April 9th and ends June 25th 2026.

PLUS…these Bonuses!

• 1 x 30 min Private Coaching Call (valued at $150) 

TIME LIMITED!  Available when you join BEFORE Friday March 20th 4:00 PM PST / 7:00 PM EST

This is where you get to experience the luxury of a private call that you book based on your schedule. It can be used any time during the program between April 9 and June 25. 

• Group Q&A Protocol Planning 90 Min Session 

TIME LIMITED! Available when you join BEFORE Friday March 20th 4:00 PM PST / 7:00 PM EST

Join me Tuesday April 7th at 12:00 PM PST and I’ll personally help you create a solid eating strategy that will ensure fat loss, feels doable and is completely personalized to YOU, your lifestyle and your goals. Come to get support whether you want to incorporate fasting or NOT, have questions about your coffee sweetener or simply want to feel confident in your plan without being told what to do. 

• The Mindful Shape Method Video Training (valued at $400)

The foundational training series I use with my private clients that help them release the weight without all the deprivation. 

• Protocol Guide 33 page PDF (valued at $100)

This is everything you need to know in order to come up with a framework for decision making when it comes to food to eat only when you’re hungry, stop at enough and choose foods that serve you. This is GOLD!

• Connect to Your New Identity Meditation 

A quick 10 minute meditation you can listen to daily to effortlessly get into “it’s done” energy when it comes to your new identity and your goal.

You’ll walk away with...

An identity shift. Go from thinking you’re a failure and feeling frustrated because you just can’t figure it out to stepping into the version of you who knows in your bones that you are on your way to living in your desired body with ease and aliveness. It’s simply inevitable.

Once you learn this process, you can use it over and over to redesign your identity again and again. It’s a lifeline from the mundaneness that is weight loss.

Your Guide

Let me tell you a little about me and how I got here. 

Many years ago I hired a life coach (this was when it was still pretty obscure and weird unless you were Madonna). Think going to therapy in the 80’s. 

Anyway, it really helped me understand myself and started me on a path of repairing the low fat dieting/body image damage that was the late 90’s/early 2000’s. 

Then I spent a small fortune on coach training and certifications and now help other women who got off course with food and their weight and want to feel good in their bodies.

I know a thing or two about this. I’ve released 45 lbs and since then have also gotten back to my pre-pregnancy weight after two babies.

My work isn’t about telling you what to eat, it’s about lowering an over desire for food so that you genuinely don’t want that blueberry muffin at 3pm or the Haagen-Dazs with your show. Basically I’ll help you use your mind, not willpower to become the person you want to be, in the body that feels like you.

My methods are based on neuroscience, somatics and leading edge scientifically proven strategies for releasing excess weight and getting in right relationship with food and your body.  

I live in a majestic part of the world called Victoria on Vancouver Island, Canada with my husband and two little kids.